Privacy Policy
LM Research & Marketing Consultancy in Partnership with Market Research UK Agency (www.marketresearchuk.co.uk (marketresearchuk.co.uk in Bing)) Last updated: [14/03/26]
1. Introduction
This Privacy Policy explains how LM Research & Marketing Consultancy (“LM Research”, “we”, “us”, “our”), in partnership with Market Research UK Agency (“MRUKA”), collects, uses, stores, and protects personal data.
We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our websites or engaging our services, you agree to the practices described in this Policy.
2. Data We Collect
We may collect and process the following categories of data:
2.1 Personal Identification Data
- Name
- Email address
- Phone number
- Job title
- Company name
2.2 Business & Project Information
- Project briefs
- Research requirements
- Client communications
- Contractual documents
2.3 Research Participant Data
For market research projects, we may collect:
- Survey responses
- Interview transcripts
- Demographic information
- Behavioural insights
All research data is anonymised unless explicitly agreed otherwise.
2.4 Technical Data
- IP address
- Browser type
- Device information
- Cookies and usage analytics
3. How We Use Your Data
We process personal data for the following purposes:
- Delivering research and consultancy services
- Managing client relationships
- Conducting surveys, interviews, and analysis
- Improving our websites and services
- Complying with legal obligations
- Internal record‑keeping and quality assurance
We do not sell personal data to third parties.
4. Legal Basis for Processing
We rely on one or more of the following lawful bases:
- Contractual necessity – to deliver agreed services
- Legitimate interests – for business operations and service improvement
- Consent – for research participation or marketing communications
- Legal obligation – where required by law
5. Data Sharing
We may share data with:
- Trusted subcontractors assisting with research delivery
- Technology providers (survey platforms, analytics tools)
- Legal or regulatory authorities where required
All third parties are bound by confidentiality and data‑processing agreements.
6. Data Retention
We retain personal data only for as long as necessary:
- Client project data: typically 6 years
- Research data: anonymised and retained for analytical purposes
- Financial records: 6 years (HMRC requirement)
7. Data Security
We implement robust technical and organisational measures to protect data, including:
- Encrypted storage
- Access controls
- Secure transfer protocols
- Regular security reviews
8. Your Rights
Under UK GDPR, you have the right to:
- Access your data
- Request correction
- Request deletion
- Restrict processing
- Object to processing
- Request data portability
To exercise these rights, contact us using the details below.
9. Cookies
Our websites use cookies to improve user experience and analyse traffic. See our Cookie Policy for full details.
10. International Transfers
Where data is transferred outside the UK, we ensure appropriate safeguards such as:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions
11. Links to Third‑Party Websites
Our websites may contain links to external sites. We are not responsible for their content or privacy practices.
12. Changes to This Policy
We may update this Privacy Policy periodically. Continued use of our services indicates acceptance of any changes.
13. Contact Information
For privacy enquiries or data requests:
LM Research & Marketing Consultancy Website: www.lmrmc.co.uk Email: liz@lmrmc.co.uk
Market Research UK Agency Website: www.marketresearchuk.co.uk Email: liz@marketresearchuk.co.uk